Marketing plays an essential role in brand recognition, customer engagement, and revenue generation for any successful business. Companies may face the difficult decision between traditional marketing and digital marketing; both options offer distinct benefits depending on business goals, target audience demographics, budgetary considerations and more. Here we explore both strategies’ key differences, advantages and disadvantages so you can determine what fits best with your organization.

What Is Traditional Marketing?

Traditional marketing refers to offline methods that have been employed for decades, such as:

Print Advertising: Newspapers, magazines, brochures and flyers all form effective forms of print media advertising.

Television & Radio Commercials: broadcast advertisements that reach large audiences.

Billboards & Outdoor Advertising: Billboards are effective forms of outdoor advertising in areas with high pedestrian traffic. They display large visual advertisements in key spots, with eyeballs passing by constantly.

Direct Mail: sending promotional materials such as postcards and catalogs by direct mail.

Telemarketing: telephonic marketing effort intended to reach and engage potential customers.